New Collaboration Shakes Up Media: Trump Family Boosts Conservative Content

American flag with Republican elephant symbol.

Donald Trump Jr. and Lara Trump acquire a 30% stake in MxM News through Salem Media, promising to reshape conservative media with their influential voices and strategic vision.

Key Insights

Donald Trump Jr. and Lara Trump have secured a significant 30% ownership stake in MxM News, a mobile news aggregation app, through a partnership with Salem Media.
Salem Media CEO David Santrella praised the Trumps for their “credibility, energy, and the kind of megaphone that moves markets and shapes public opinion.”
The partnership includes a long-term services agreement for promotional initiatives and content development to accelerate Salem’s growth in conservative media.
Both Trumps will take active roles in shaping the company’s future, with Donald Jr. as a strategic stakeholder and Lara focusing on digital content and business partnerships.

Strategic Alliance Formed to Amplify Conservative Voices

Salem Media Group has announced a landmark deal with Donald Trump Jr. and Lara Trump that promises to reshape the conservative media landscape. The partnership involves Salem’s acquisition of a 30% stake in MxM News, a mobile news aggregation app co-owned by Trump Jr. This strategic alliance establishes a framework for collaborative efforts aimed at expanding Salem’s reach and influence in conservative circles, where both Trump family members wield considerable influence through their large social media followings and media presence.

The agreement includes a long-term services arrangement that positions Donald Trump Jr. as a key stakeholder and strategic force within Salem Media. His involvement will encompass various promotional engagements, partnership development, and content creation initiatives designed to support Salem’s expansion strategy. With his established conservative fan base and outspoken advocacy for right-leaning causes, Trump Jr. brings valuable audience connections to the partnership that Salem hopes will translate into accelerated growth.

Trump Family Brings Star Power to Salem Media

Salem Media Group’s CEO David Santrella expressed enthusiasm about bringing the Trump family members aboard, highlighting their potential impact on the company’s trajectory. “Donald Trump Jr. and Lara Trump bring credibility, energy, and the kind of megaphone that moves markets and shapes public opinion,” Santrella stated. This endorsement reflects Salem’s strategic assessment that the Trump name carries significant weight with conservative audiences and can help differentiate their content offerings in an increasingly competitive media environment.

“Donald Trump Jr. and Lara Trump bring credibility, energy, and the kind of megaphone that moves markets and shapes public opinion” – David Santrella

Lara Trump, who currently hosts a prime-time show on Fox News, will focus on business growth initiatives in digital podcasting, advertiser partnerships, and content innovation. Her role as a significant stakeholder positions her to influence Salem’s approach to emerging media formats and audience engagement strategies. Her background in television and campaign communications provides relevant expertise as Salem seeks to expand its digital footprint and develop content that resonates with conservative viewers.

Vision for a “Fearless” Conservative Media Platform

Both Trump family members have articulated clear visions for their roles within Salem Media. Donald Trump Jr. described the company as “positioned to become the home for fearless, unapologetic conservative content.” This characterization aligns with his frequent criticism of mainstream media outlets and suggests that Salem under the Trump partnership will pursue content strategies that challenge conventional narratives and provide perspectives often overlooked by larger media organizations.

“positioned to become the home for fearless, unapologetic conservative content” – Donald Trump Jr.

Lara Trump similarly expressed her commitment to the partnership’s mission, stating that she “believes in what Salem is building, and I’m proud to contribute content that speaks truth without apology and builds real cultural influence.” Her emphasis on cultural influence points to ambitions that extend beyond traditional news reporting to shape broader societal conversations from a conservative perspective. With the combination of Salem’s established media infrastructure and the Trumps’ high-profile conservative credentials, the partnership appears positioned to make a significant impact on the right-leaning media ecosystem.